Mr Mike Bosman

Officer, Past Chairman

Mike is the Chairman and owner of One Digital Media, South Africa’s largest network provider in the South African digital media in retail market.

He is a non-executive director of publicly-traded food company, AVI Limited, the Chairman of the governing Council of his old school, Diocesan College (Bishops), in Cape Town and the Chairman of the Board of Governors of Bridge House School in Franschhoek. He also serves on the board of the Oprah Winfrey Leadership Academy Foundation.

He has an Honours degree in Commerce and a Masters degree in Law from the University of Cape Town and is a Chartered Accountant (SA). He is also a graduate of the Harvard Business School where he completed the Advanced Management Program.

From 2004 to 2006 he was the Group CEO of TBWA, one of South Africa’s ‘Big 3’ communication groups which included South Africa’s top-ranked creative advertising agency TBWA\Hunt\Lascaris. From 1998 to 2002 he was an executive director of advertising agency group, FCB Worldwide in New York, an operation with billings of approximately $ 9 billion in 102 countries. Mike was appointed President and Chief Operating Officer of FCB North America and a member of the worldwide executive committee. He was based in New York and headed up all of FCB’s offices in North America and Africa.

Between 1997 and 2000 Mike was based in Johannesburg as the Chairman and CEO of FCB Lindsay Smithers, the oldest and largest advertising agency in South Africa and Chairman of the FCB Africa region that comprised 42 offices in 30 countries. Under his leadership, the agency won many local and international awards including Ad Agency of the Year in South Africa in 2000 and in 2001. Mike has also been named as the Advertising Man of the Year in South Africa three times, most recently in 2006.

Early in his career, Mike served in the South African Air Force. While at the Air Force College, he was elected flight and course leader and was nominated top student. He was later promoted to the rank of Captain after becoming a jet pilot with 110 Squadron.  He was later a regular pilot for the Good Hope FM traffic helicopter in Cape Town. In his spare time he enjoys wildlife, mountaineering, SCUBA diving, wine tasting and playing the piano.

Mike served as the Foundation’s Chairman from 2010 to 2012.

He is married to Sabine and they have two wonderful daughters, Lisa and Aimee.

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